Cash is King

Cash is King – and protecting it is how your business survives and thrives.

Profit vs Cash Flow – Why You Need to Know the Difference.

Running a business isn’t just about making sales – it’s about keeping money moving in the right direction.

Profit = what’s left after you subtract all expenses from your revenue.

Cash flow = the money actually moving in and out of your business to cover bills, wages, tax, gear, repayments… the lot.

Here’s the reality, a business can be profitable yet still run out of cash, and it can have strong cash flow while still not making a profit.

That’s why keeping an eye on both is non-negotiable if you want to grow (and sleep better at night!).

1. Know your cash position. Keep your cash flow statement updated – spot shortfalls early.

2. Build a buffer. Aim for at least 2 months of operating expenses tucked away.

3. Be realistic with revenue. If sales won’t hit breakeven – act now.

4. Get clear payment terms, check credit upfront, and follow up quickly.

5 . Remember: every dollar spent chips away at cash reserves – plan your spend.

6. Budget like a boss – and stick to it.

If cash flow’s been keeping you up at night, let’s chat .